STEP-BY-STEP BUILD VIDEOS
A printed instruction sheet asks your customer to imagine the build. An assembly animation shows it. We model every part, then fly each one into place in the order it actually goes together, so the person holding the box always knows what comes next.
Live 3D — move your cursor through it
This is a mine headgear winding tower supplied as a flat-pack MDF school project kit. Every part was rebuilt in Blender directly from the laser-cut sheet layout, then animated into position in true assembly order. The result is 35 seconds, silent, and shot in a 4:5 portrait frame so it drops straight onto Instagram, TikTok, a WhatsApp catalogue or a product page without recropping.
Flat-pack returns and support calls almost always trace back to one confusing step. Video removes the ambiguity: the viewer sees the orientation of a part, which slot it enters and what the model looks like immediately afterwards. It also travels. A printed sheet stays in the box, while a build video works as a product listing, a paid advert and a support link at the same time.
We start from your cut files, CAD or a physical sample. Each part is modelled to the real dimensions, then parented to a motion path so the fly-in reads clearly rather than sliding through neighbouring pieces. Camera moves are kept slow and readable. Lighting is flat and neutral so the geometry stays legible at phone size, which is where most people will actually watch it.
Beyond straight assembly we produce exploded views that hold every component suspended in position, and X-ray passes that fade the outer shell so internal structure becomes visible. These suit technical products where the value sits inside the housing and a normal product photo cannot show it.
A finished MP4 in the aspect ratios you need, typically 4:5 portrait for social, 16:9 for a website hero and 1:1 for catalogue tiles. Files are compressed for web delivery, so a 35 second animation lands under 2MB and will not slow your product page. A still frame is supplied as a poster image. Source Blender files are available on request.
Manufacturers of flat-pack and laser-cut kits, furniture brands, hardware and tooling suppliers, and anyone shipping a product the customer has to assemble. It also suits engineering and mining suppliers in Gauteng who need to explain equipment that is difficult to photograph.
Words you will hear from anyone in this industry, in plain English.
A single product of moderate complexity runs one to two weeks from approved files. Kits with a very high part count, or jobs where we model from a physical sample rather than cut files, take longer.
Cut files, CAD or STEP files are ideal. If you do not have them we can model from a physical sample and clear photographs, though that adds time.
Yes. Materials, colours, backgrounds and end cards are all set per project, so the animation matches your packaging and existing product photography.
No. We compress for web delivery and supply a poster image, so the video only downloads when someone presses play.
Send a message describing what you sell. If this is the wrong thing for your business, you will be told so — that is cheaper for both of us than the wrong build.